ROHWERK
Julianna Loo, Creative Director, ROHWERK

The studio

WE BUILT THIS
BECAUSE THE
ALTERNATIVE
WAS EMBARRASSING.

Most agencies hand you a deck. We hand you footage. There's a difference between people who talk about light and people who go find it.

Founder & Director

Julianna Loo

Creative & Marketing Director

Trained in ballet. Worked the stage. Knows when a take is a performance and when it's a pose.

Julianna comes from ballet. Years of it, then theatre, before she ever pointed a camera at a brand. She built ROHWERK on the same instinct: performance, timing, and knowing the exact second people stop watching. Years in front of the lens building her own audience are why she can tell you what will land before we shoot it.

"Every brand wants to look effortless. Effortless is the most expensive thing there is, and it's built in rehearsal, not in the edit."

How it started

THE PROBLEM
WAS ALWAYS
THE CREATIVE.

Founded 2026

We kept seeing the same thing: brands with real products, real stories, real people — hiding behind stock footage and white backdrops. The ads looked like ads. People scrolled past. We started ROHWERK in 2026 to fix that. Shoot it outside. Run it properly. See what happens.

Partner, Strategy

Artur Manukian

Partner, Strategy & Growth Director

Spent years in rooms where "no" was the default. Still got it done.

Artur comes from government and international work, where the room is full of people who don't have to say yes. He's negotiated at that level, run teams, and built the systems that let an operation grow without breaking. At ROHWERK he owns strategy, partnerships and growth: what we're spending, what it returned, and what we do next month.

Partner, Art Direction

Gio Karapetyan

Partner, Art Director & Designer

Eye for detail. Makes everything look like it cost more than it did.

Gio spent fifteen years building the look of luxury at Burberry, Ralph Lauren, Hugo Boss, Armani and Dolce & Gabbana, deciding how a brand meets a customer in a room. He's styled a Harper's Bazaar cover and a Bentley campaign. He built the visual language that makes ROHWERK's work recognizable on sight: wardrobe, art direction, design, the reason the footage looks like it belongs somewhere specific and not just anywhere.

The crew

Small on purpose.

JL

Creative & Marketing Director

Julianna Loo

Trained in ballet. Worked the stage. Knows when a take is a performance and when it's a pose.

AM

Partner, Strategy & Growth Director

Artur Manukian

Spent years in rooms where no was the default. Still got it done.

GK

Partner, Art Director & Designer

Gio Karapetyan

Eye for detail. Makes everything look like it cost more than it did.

How we work

Outside firstReal locations, real light, real people. The studio is a last resort.
No hidingWe tell you when something isn't working. You tell us what you're actually trying to change.
The footage is the strategyWe don't separate creative from performance. They're the same decision.
Numbers or it didn't happenEvery project ends with a debrief. What ran, what converted, what we'd do differently.

Work with us

WE'RE SMALL
ON PURPOSE.

We don't have a bench of account managers. We have a small crew that does the work. If you shoot, edit, or run paid media at a level that embarrasses most agencies, we want to hear from you.

Send us your reel